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Do It Yourself Advertising (Wiley Small Business Series)
by Fred E. Hahn
Product Group: Book
Publisher: Wiley, John Sons (1993-03)
ISBN: 0471553905
EAN: 9780471553908
Dewy Decimal #: 659.1
Paperback: 288 pages
SKU: MOZ123514
Condition: Very Good
Comments: 0471553905 Book free of markings. Cover shows light to moderate wear, corner bumps. Interior & spine evidence little if any use; overall, a very serviceable copy. Your book will be carefully protected for transit in sturdy, weather-resistant packaging. We are prompt, efficient, communicative.
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Editorial Reviews
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Product Description
Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is included for each type of promotional activity.
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