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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
by Kevin J. Clancy, Robert S. Shulman
Product Group: Book
Publisher: Mcgraw-Hill (1993-09)
ISBN: 0070111243
EAN: 9780070111240
Dewy Decimal #: 658.8
Hardcover: 308 pages
SKU: M116986
Condition: Very Good
Comments: 0070111243 Book free of markings. Jacket shows light shelf wear. Interior evidences little to no use. Overall, a very pretty copy. Your book will be carefully protected for transit in sturdy, weather-resistant packaging. We are prompt, efficient, communicative.
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Editorial Reviews
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Product Description
Written by two of the foremost experts in marketing, this highly readable guide debunks the most commonly accepted myths that have perpetuated themselves in American business today and provides solutions that can be adapted to most every business situation. The authors show marketers how to eliminate the myths that are killing brands, products, services, and companies throughout the world. Readers will learn how to self-correct more than 100 prevalent death wish marketing fallacies.
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Customer Reviews
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Brilliant, a rare masterpiece
Rating  (5)
Date: 2006-07-05
1 out of 1 customers found this reveiw helpful
This book set me on fire when I first read it. Along with that other masterwork "Marketing Mistakes" this gem of a book is a great antidote to the hype and testosterone that marketing generates. A breath of common sense.
Another great book from Clancy et al. I'd recommend a full set of their books to anyone, not a dud among them. For more of a similar vein try:
- Marketing and the Bottom Line (ISBN: 0273661949)
- Marketing Payback (ISBN: 0273688847)
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Useless D'uh type points...
Rating  (1)
Date: 2005-11-22
5 out of 6 customers found this reveiw helpful
Perhaps this book was good 10 years ago but not in 2005. I read the first few chapters and after several hours of going through the so-called "myths" I just had enough...
Most points they call "myths" are common knowledge to anyone in business or marketing fields (At least NOW).
Again, I am not sure how the situation was 10 years ago but now it is not worth the paper it is printed on.
Many better books are out there so don't waste your time.
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A straight forward and useful marketing resource
Rating (5)
Date: 1999-09-16
3 out of 3 customers found this reveiw helpful
As a business consultant, one of the most important things I can do for my clients is to help them overcome their "time honored traditions". While you might think that the need to call in outside consultants is indicative of management's recognition that the current way of doing things isn't working any more, quite often the opposite is true. Organizational inertia, especially in the area of marketing, is often difficult to overcome. This book has helped me countless times in assisting organizations in overcoming "old thinking" and in moving their marketing strategies forward. If you have any questions, please feel free to email me - adamleft@webspan.net.
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One of the best books written about marketing. A gem!
Rating (5)
Date: 1997-05-08
6 out of 6 customers found this reveiw helpful
Not only is it easy to read, but it's shocking in its ability to zero in on what's wrong with the marketing business. A must read! For those who want more detail, try reading their first collaborative effort, The Marketing Revolution. Bottom line--if you buy no other marketing book, buy one of these two books. They are Marketing Bibles with enormous power.
Why? Because they lay out in excrutiating detail how marketeers have been relying on well-worn mths to conduct business--myths that have no basis in fact. Thus, is it any wonder that so many marketing efforts either don't work or when they do work can't be explained. I should know. Prior to reading these books, I fell for the same myths. Not any more, thanks to authors Clancy and Shulman.
Gene Pinder
Director of Marketing
U.S. SPACE CAMP
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