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Consumer Behavior (McGraw-Hill series in marketing)
by David Loudon (Editor: Albert J.Della Bitta)
Product Group: Book
Publisher: McGraw-Hill Inc.,US (1984-01-01)
ISBN: 0070387583
EAN: 9780070387584
Hardcover: 746 pages
Edition: 2nd
SKU: 106666
Condition: Fine
Comments: 0070387583 There is no writing or highlighting in this book; Its cover shows very minimal shelf wear. This book shows no evidence of having been read; gift quality. Your book will be carefully protected for transit in sturdy, weather-resistant packaging. We are prompt, efficient, communicative.
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Customer Reviews
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Very precise and easy to understand.
Rating  (4)
Date: 1999-01-18
1 out of 2 customers found this reveiw helpful
With a back ground of psychology I found this book very interesting. Two years back i was supervising two of my M.Phil students for their thesis on "Life style inventory" and "reference group influencs". During that process i got hold of this book and found it very use full. I think this is very comprehensive book for my M.Sc.Psychology students also who are intending to specialize in organiztional psy. and offering a course of consumer psy. and research in marketing.
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