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The Complete Restaurateur: A Practical Guide to the Craft and Business of Restaurant Ownership (Plume)
by Elizabeth Lawrence
Product Group: Book
Publisher: Plume (1992-01-01)
ISBN: 0452267528
EAN: 9780452267527
Dewy Decimal #: 647.95068
Paperback: 240 pages
SKU: M132531
Condition: Very Good
Comments: 0452267528 Book free of markings. Cover shows very light wear. Interior evidences no use but pages beginning to tan at edges, spine is uncreased & is straight, pages clean; overall, a very pretty copy. Your book will be carefully protected for transit in sturdy, weather-resistant packaging. We are prompt, efficient, communicative.
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Editorial Reviews
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Product Description
In the updated and revised edition of The Complete Restaurateur, Elizabeth Lawrence shows how restaurant ownership can be a possible, profitable dream-if you carefully plan for success.
Whether it's a chic bistro, a retro luncheonette, or an A-list restaurant, this is your indispensable guide to opening a business and staying in business. Fully stocked with in-depth profiles of successful and well-known restaurants, along with revealing anecdotes, this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality, including:
* How to match your restaurant to a profitable market
* Drawing up a realistic business plan
* How to generate high-profile publicity without spending a dime
* The importance of a well-designed kitchen
How to hire and keep a qualified professional staff
Plus:
* Crucial checklists, shopping lists, guidelines, and helpful advice from successful restaurateurs
* Restaurant Web sites and a list of essential online resources
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Customer Reviews
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For those starting to learn about the business
Rating  (3)
Date: 2002-06-28
4 out of 4 customers found this reveiw helpful
This book provides basic inside into owning a restaurant. It gives a description of the many parts a reastaurateur has to tackle. It does not go into massive detail about the business, is more like an introduction about it. I recommend this book to people who are interested in starting a restaurant or small café but are just starting to learn about it (like me). For those who have some experience in the restaurant sector this book can be more like quick review. I gave it three stars because even though the book provided good info it didn't when into depth about the subject as i would like to. But in general is a good book to start to explore your options. (the updated edition)
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